Giuseppe de Caria
A combinatorial creative born from the act of listening, looking and making. Perfume maker, bodycare formulator, creative writer, food seeker, design enthusiast. Below, glimpses of my previous efforts – but not just.
Think Evolution Not Revolution
There are some 600,000 different jobs in the world and figuring which one was right for me was a task best examined through the eye of a monocle, for a view beyond the (medieval) horizon of receiving a noble calling, vocation. Instead, I received a diverse skill-set that widened my horizon – at least I believe so – that's well-rounded and deeper, made me a more sensitive and aware individual of the world than if I would've had a predictable life trajectory. It could also be the reason my growth has been a series of small steps and gradual alterations, not seismic.
Winnipeg Born, Living in Toronto
Coming to you as 'an observer of everyday life with a unique aesthetic sense'. It's here where I'll creatively express by the way of products for skin, scent, story, and in other inventive ways those observations, with hopes for it to be as stimulating as the drugs you take to alter your mood, like coffee, but in the right dosage.
But rather than just focusing on a tame and practical view of life, which are essential to keep us on our toes — as are the wild and pure that have a part to play in our story. Coming in from under my own becoming, some work I did in fashion, beauty, food, nutrition, and in other fields. Also, as part of a team that directed and developed a skincare company Au79, with many wonderful people, with experience in various things.
On the Commercial Front
A plant-rich skin and scent line-up, collaborations, digital products and additional offerings. An example of a product in the works is a gender-neutral perfume, to take us to the distant past, because we want it so bad. Plus an analogue or a digital guide for a fresh outlook on wellness, and slowing down. I'm always on the lookout for interesting wisdom with simple elements to rejuvenate a variety of interests and imagination. But ones composed with care, a creative eye and smart with insights are not an easy find.
Explore images 1 thru 4
1. Postcard image (top of page) of Winnipeg in 1951. It's where the bison roam and hemp is grown and adventure never far. Manitoba is where The Guess Who and I are from. Winnipeg is where I was raised, Toronto is where I currently reside. From TOWN in Bloordale Village, Toronto, TownTheStore.com
2, 3. Images of my past in commercial fashion.
Another photo where I'm acting like I'm too cool to be careless.
4. Background Image of Black Skirts' logo of a nonna (Italian grandmother) feeding her chickensin her choice of garb, a black skirt. In 2011 I was invited to return to Toronto for a 4-year gig (and remained), to strengthen the presence of a passion-produced restaurant Black Skirt. An affinity in health and wellness swelled as well, with it a deeper understanding of food and formula, life and love, sex and sexuality and so much more. For the owners' Aggie Decina and Rosa Gallé, commemorating the woman before them, who's recipes they borrowed. Illustration by artist Francesco Gallé
Me at 4 feeling good.
Explore Au79s past
Soap and Scent
In 2002, botanical tinctures and oils, beakers and droppers transformed my apartment into a cosmetic lab and warehouse. But before the bedlam, in 2001, I sought an education and apprenticeship in a skilled-trade – hairstyling and barbering – to receive the qualification and with it an extensive legal scope of practice to build a business in beauty and wellness. As part of a team, it was an alternative approach to develop and direct a product-focused skincare company Au79. It was stocked in select Canadian shops. It came to a full stop in 2007.
The pursuit did identify my 'pleasure points' in many more areas, such as in the written word, drawing and design, and that mess is best when making art, especially when spinning the potters wheel, throwing clay.
3. Au79 was a product-focused company that launched products for skin, hair and body care. The webpage in 2002, with copy lacking originality and a graphic style that of new century and new simplicity - a period of style-less style beginning around 2000 to 2010 – was congruent with the packaging.
The 12 formulations were of exquisite purity, disregarding ingredients which are foreign, irritating and commonly known to damage skin and hair. Made with high concentrations of botanical oils that had an unintended au du parfum outcome.
The melding of odour would swaddle one in dense and wild, velvety aroma. The hair and body cleansers were rendered almost foamless but luxuriant. The hair creams needed an enthusiastic shake before each use for the oils to blend with the plant butters.
4. A blurry photo of Au79 body washes: sincense, thrive, virgin, bonbon, splash.
More images to come.
On the Horizon
Not only am I working on skin and scent formulations to nourish and lift our senses, but also fashioning a guide for a cozy go-to companion for your mood or story or lonely nights. On a focused topic, for those of you who want a perspective that's intriguing and intimate.
While the concept is nothing new, my take on it comes from experience, and borrowed from friends and fun. Mentors. Music. Philosophy. Photography. Religion and righteous art and more. Some of my go-to sources for wisdom and know-how on life and love. Sex. Sexuality. Food and formula, and so on.
Company of One
There's been a lot of starting, stopping, and restarting, as I work on making this and that, to get this business off the ground. The time, cash, sweat, tears, and bleeding nicks from paper cuts have been worth it, and continues to be. Along with my deep fascination on how to go from development of my ideas and interests through to production, plus the logistics to share them in this electronic world. For it to flow to you along with everything naughty and nice on the Net.
But the best way to round off the electronic thrill ahead, is to provide a good-level of boredom. Like I am now. Because according to psychoanalyst Adam Philips and his kinky titled book Kisses, Tickles and Being Bored, it's essential for a full life. I happen to agree, especially with the kisses and tickles part.
Finally, for those both looking for something and waiting for something, maybe I can be that something different. Perhaps, as provocative (and unputdownable) as you are when you're at your best—messy and alive.
Giuseppe de Caria
Credentials: RSE, an acronym for Red Seal Endorsed, means the authorities approve of my efforts in the beauty and wellness industry. A respected designation for qualified skilled journeypersons in Canada and recognized internationally. Hairstyling and Barbering / Cosmetology is one of those skilled-trades, which I hold a certificate of qualification. Ontario College of Trades membership journeypersons class number: 13856297.
PS. We all forget we have "reasons to live in the moment". This song from Jamie Woon, Spirits, will remind you to do just that. Enjoy.