Giuseppe de Caria

A combinatorial creative born from the act of listening, looking and making. Below, glimpses of my previous efforts – but not just.

Think Evolution Not Revolution

There are some 600,000 different jobs in the world and figuring which one was right for me was a task best examined through the eye of a monocle, for a view beyond the (medieval) horizon of receiving a noble calling, vocation. Instead, I received a diverse skill-set that widened my horizon – at least I believe so – that's well-rounded and deeper, made me a more sensitive and aware individual of the world than if I would've had a predictable life trajectory. It could also be the reason my growth has been a series of small steps and gradual alterations, not seismic.

Coming to you as 'an observer of everyday life with a unique aesthetic sense'. It's here where I'll creatively express in writing and in other creative ways those observations, with hopes for it to be as stimulating as the drugs you take to alter your mood, like coffee, but at the right dose.

Rather than just focusing on a tame and practical view of life, which are essential to keep us on our toes — as are the wild and pure that have a part to play in our story. Coming in from under my own becoming, a past in commercial fashion and as part of a team that directed and developed a skincare company Au79, along with many other wonderful people, with experience in various things.

On the commercial front a plant-based skin care line-up, collaborations, digitial products and additional offerings available soon. An example of a product on the horizon is an analogue or a digital guide. I'm always on the lookout for interesting wisdom with simple elements to rejuvenate a variety of interests and imagination. But ones composed with care, a creative eye and smart with insights are not an easy find. 





Explore images 1 thru 4

Explore Au79s past 

It's the reason why I'm thinking of fashioning such a guide for a cozy go-to companion for your mood or story or lonely nights. On a focused topic, for those of you who want a perspective that's intriguing and intimate.

While the concept is nothing new, my take on it comes from experience, and borrowed from friends and fun, mentors and music, philosophy and photography, religion and righteous art and more. Some of my go-to sources for wisdom and know-how on life and love, sex and sexuality, food and formula, and so on.  

As I work on making this and that for the site, the time, money, sweat and tears, (and a little blood by paper cuts) was worth it, and continues to be. Along with my deep fascination on how to go from development of my ideas and interests through to production, and the logistics to share them in this electronic world. For it to flow to you along with everything naughty and nice on the Net. 

And the best way to round off the electronic thrill ahead, is to provide a good-level of boredom, like I am now. Because according to psychoanalyst Adam Philips and his kinky titled book Kisses, Tickles and Being Bored, it's essential for a full life. I happen to agree, especially with the kisses and tickles part. 

Finally, for those both looking for something and waiting for something, maybe I can be that something different. Perhaps, as provocative (and unputdownable) as you are when you're at your best—messy and alive. 

Giuseppe de Caria, RSE