On being beautiful – Giuseppe de Caria

On being beautiful at any age

2016 Street Art Collection Thomas Branconier

The mainstream myth that, younger is better, within the fickle and fashionable industries of clothing and cosmetics is waning.

The world of fashion and beauty, with technology shaping its search and reach, is very slowly but surely setting its sights on older gentlemen and ladies, side-stepping the misleading show on being forever young, plump with creaseless skin, celebrating and glorifying, perpetuating the promise of never getting old and ugly, seeing that we do get old but we don’t get ugly.

Ageing promises to bring our past to present, as in a photograph, our diverse character shuttered in position, front and centre. But let’s remember to celebrate how we were and how we’re able to continue to highlight and renew ourselves physically and metaphysically. Not only is it with nutrition and music and books and pets and friends and fashion and love and lovers and art and science and omnipotent beings and so forth, it’s also because of Max Factor.

Founder Maxsymillian Faktorowicz (September 1877–1938) brought us cosmetics, make-up, gave us a way to showcase our beauty and beast and our sexual prowess and energies with powders and potions to transform ourselves into Hollywood starlets and Hollywood hunks, Hollywood hustlers of any gender, masculine or feminine or any other energy in between. To temporarily go back, pause or go forward in time to turn ourselves into bodies of interestingness.

More importantly, Max Factor deserves an effusive head bow, for giving us a way and the tools to express our fluid identities in any which way we please and at every stage of age we reach, every day.

This article was inspired by Angelo Gallamini a fashion designer and Rodolphe von Blon a mature fashion model.
Photo kindly donated by Thomas Branconier, 2016 Street Photography